Purpose is the single most important factor for success in scaling your business.

To achieve success, you must know where you want to go. This is your vision. You must have a long-term vision for your company.

Your Purpose includes your dreams, values, what you hope to accomplish, and what you want for your employees and community. Many businesses overlook this and don’t have a strong purpose. But to achieve success, you must know where you’re going and weave this throughout your organization.